What is EiraCube?
EiraCube is an “Airbnb for
retail goods”. Just rent a shelf and send us goods. We take care of everything
to have it sold in the best locations in the world! EiraCube is the world's
first robo-powered pop-up store. It gives online merchants fast, lean, and
simple way to showcase and sell their products in high-end shopping malls
globally. We bring together ‘touch and feel’ of shopping in the first person
and convenience and efficiency of ecommerce for the very first time
Challenges
to solve in the global retail industry
As the leaders of the $2 trillion global ecommerce market move to brick and
mortar stores, so do smaller merchants, facing along the way numerous pain
points, such as:
1. Costly, inefficient and time-consuming route to shelf space in a department store
2. Lack of the digital tools merchants expect, such as big data customer analytics
and engagement metrics
3. Only white label shelf space that blurs brand image and reduces engagement is
being offered
4. Negotiation with numerous parties is required for a global launch (e.g. Westfield
in London, Lafayette in Paris, Tokyo in Tokyo, etc.)
EiraCube solution
EiraCube is developing a breakthrough solution addressing these issues by
putting blockchain-driven technologies at the core of the Retail 3.0 and the
Internet of Things.
The product’s key features are:
• Full automation through the use of robots cuts labour expenses, one of the major
cost components in retail industry, to zero, one of the major cost components in
retail industry. The use of robots makes ensures that the level of service will be of
the same high quality across all the retail chain.
• Lean access to offline clientele with offerings starting from 1 shelf for an
online merchant
• Fast offline channel access tool with 1 week go-to-market time for just $30-60 per
day for a shelf place in the leading shopping centres
• Innovative data capturing solutions such as heat sensors and cameras
measuring customers' engagement and to support data-driven decision-making
• Customized shelf space branded with seller’s visual identity
• One-stop solution to simultaneously launch the product in the best malls around
the world
• Full automation through the use of robots cuts labour expenses, one of the major
cost components in retail industry, to zero, one of the major cost components in
retail industry. The use of robots makes ensures that the level of service will be of
the same high quality across all the retail chain.
• Lean access to offline clientele with offerings starting from 1 shelf for an
online merchant
• Fast offline channel access tool with 1 week go-to-market time for just $30-60 per
day for a shelf place in the leading shopping centres
• Innovative data capturing solutions such as heat sensors and cameras
measuring customers' engagement and to support data-driven decision-making
• Customized shelf space branded with seller’s visual identity
• One-stop solution to simultaneously launch the product in the best malls around
the world
Challenges:
Three key trends and challenges of the e-commerce
Three key trends and challenges of the e-commerce
1.E-commerce goes moves to brick and mortar, focusing on
the pop-up segment
the pop-up segment
The need for online merchants to move offline was always in the offing
especially for unique products as opposed to mundane products such as books
or pet food. Ironically, the digital sales channel has become one of the biggest
barriers to the digital ecommerce economy becoming comparable to the
offline segment. Consumers like to touch and try gadgets, fit new garments or
shoes, and explore new devices’ functionalities.
As the Telegraph reported in 2016 people spend 51 pence of every £1 online.
The gap between digital and traditional brick and mortar retail is huge. Online
merchants struggle to get an offline presence where over 90% of total sales
happen, and vice versa landlords struggle to bring in online merchants.
The trend has become mainstream with Amazon, which was
initially disrupting
traditional bookstores, opening 15+ bookstores in the last two years and
planning to open up to 100 new pop-up stores in the US in – to be checked and
updated.
Another example is Casper, a $1 bln - in revenue ecommerce website that built
its reputation on the ease of buying a mattress online. The company opened 15
pop-up stores and, as the CEO said, “The pop-up retail environment allows us to
seamlessly traverse online and offline, which we believe is paramount to an
exceptional customer journey”.
traditional bookstores, opening 15+ bookstores in the last two years and
planning to open up to 100 new pop-up stores in the US in – to be checked and
updated.
Another example is Casper, a $1 bln - in revenue ecommerce website that built
its reputation on the ease of buying a mattress online. The company opened 15
pop-up stores and, as the CEO said, “The pop-up retail environment allows us to
seamlessly traverse online and offline, which we believe is paramount to an
exceptional customer journey”.
2.E-commerce is booming, the number of small merchants
is exploding
E-commerce has grown at an unprecedented rate and is projected to grow at
an even higher rate over the upcoming years. According to “Statista”, retail ecommerce sales worldwide in 2014 were USD 1.3 trillion and are set to increase
to USD 4 trillion by 2020.
is exploding
E-commerce has grown at an unprecedented rate and is projected to grow at
an even higher rate over the upcoming years. According to “Statista”, retail ecommerce sales worldwide in 2014 were USD 1.3 trillion and are set to increase
to USD 4 trillion by 2020.
3.Digital analytics solutions are a must-have for a
merchant
As Amazon showed that data is the new king, a whole generation of startups
collecting data on retail customers has emerged. Retailers now want to know
every-thing about their customers: their demographics, socio-economics,
consumer habits and engagement metrics. Yet, the key challenge these
startups are facing is integration. The retailers most interested in the data analysis
are huge chains of tens of thousands of stores that have local managers who
are resistant to the introduction of innovation and are willing to run the stores in
the old-fashioned way.
The only feasible solution is to build a new retail chain that would have
technology and data analysis in its DNA from day one.
As Amazon showed that data is the new king, a whole generation of startups
collecting data on retail customers has emerged. Retailers now want to know
every-thing about their customers: their demographics, socio-economics,
consumer habits and engagement metrics. Yet, the key challenge these
startups are facing is integration. The retailers most interested in the data analysis
are huge chains of tens of thousands of stores that have local managers who
are resistant to the introduction of innovation and are willing to run the stores in
the old-fashioned way.
The only feasible solution is to build a new retail chain that would have
technology and data analysis in its DNA from day one.
EiraCube Triple Win
Business Model
Shopping centre owners
- Grow foot traffic
- Rent unleased
space
- Bring in new
customers
Consumers
- Try new digital
products
- Enjoy new arrivals
every week
- Collect online
purchases
Online merchants
- Grow sales and cut
returns - let customers try on the product
- Extend
international reach cost-effectively even if you only have cash for 1
shelf per week
- Get as rich data
on clients as on your website
Benefits
for the online merchants
Firstly,
EiraCube
dramatically cuts the time needed to market new products.
These days when everyone sticks to an agile framework and uses the developproduce-test-repeat cycle, it is crucial to put a product in front of customers
and get their feedback as fast as possible. It usually takes 2-6 months and many
hours of negotiations to get a shelf space in just one department store or mall,
as the reps evaluate your marketing plan, challenge sales goals and by the time
your product arrives on the shelf, the competing bigger brands al-ready have
their version of it in their own retail chains. EiraCube is different. We do not waste
your time on marketing exercises as our interests are in line with those of the
merchants that we serve. Instead, we offer you a simple contract and perform a
quick evaluation of the product with our AI-based algorithm. In just a week your
product will arrive on our shelves and this will not cost you a fortune, as the flat
rates are set in the USD 30-60 per day range.
These days when everyone sticks to an agile framework and uses the developproduce-test-repeat cycle, it is crucial to put a product in front of customers
and get their feedback as fast as possible. It usually takes 2-6 months and many
hours of negotiations to get a shelf space in just one department store or mall,
as the reps evaluate your marketing plan, challenge sales goals and by the time
your product arrives on the shelf, the competing bigger brands al-ready have
their version of it in their own retail chains. EiraCube is different. We do not waste
your time on marketing exercises as our interests are in line with those of the
merchants that we serve. Instead, we offer you a simple contract and perform a
quick evaluation of the product with our AI-based algorithm. In just a week your
product will arrive on our shelves and this will not cost you a fortune, as the flat
rates are set in the USD 30-60 per day range.
Secondly,
while
regular retailers while provide you with no more than a whitelabel space, with
white walls and a white shelf, there will be no chance that
your brand will be remembered when customers interact with your device. That
is why we designed the cubes to offer numerous ways to display the merchants’
advertising content. The content is shown via interactive displays such as ads or
consumer experience videos.
your brand will be remembered when customers interact with your device. That
is why we designed the cubes to offer numerous ways to display the merchants’
advertising content. The content is shown via interactive displays such as ads or
consumer experience videos.
Thirdly,
as
opposed to brick and mortar stores we do not have to bring
innovation or implement digital transformation as all big retailers do. Instead, we
decided to put state of the art technology solutions at the core of our business
model and to build all the entire business process around them. Thus, we ARE
the innovation from the start. A cube is equipped with over 60 various sensors
bringing the clients literally as much data as they can process. As one an
example, a 3D computer vision-powered camera (please see screenshot
below) accumulates data on the mall visitors that showed interest such as age,
sex, and emotions regarding a product displayed.
innovation or implement digital transformation as all big retailers do. Instead, we
decided to put state of the art technology solutions at the core of our business
model and to build all the entire business process around them. Thus, we ARE
the innovation from the start. A cube is equipped with over 60 various sensors
bringing the clients literally as much data as they can process. As one an
example, a 3D computer vision-powered camera (please see screenshot
below) accumulates data on the mall visitors that showed interest such as age,
sex, and emotions regarding a product displayed.
Fourthly,
EiraCube is the online purchases collecting point for merchants. Return
handling is a big pain point for online sellers as they usually have to provide the
return shipping free of charge for the buyer. When EiraCube is used as a
collection point, a customer pays for it through the merchant’s web-site and
collects it from the nearest cube. If the customer wants to change his decision
having tried and touched the product in the cube, he or she can cancel the
order straightaway without collecting. This product feature allows merchants to
avoid return shipping expenses, growing their income as a result.
handling is a big pain point for online sellers as they usually have to provide the
return shipping free of charge for the buyer. When EiraCube is used as a
collection point, a customer pays for it through the merchant’s web-site and
collects it from the nearest cube. If the customer wants to change his decision
having tried and touched the product in the cube, he or she can cancel the
order straightaway without collecting. This product feature allows merchants to
avoid return shipping expenses, growing their income as a result.
Finally, EiraCube
is a one-stop-solution. If you plan the launch of a new product
globally on the same date, say goodbye to that idea if you are a small or niche
producer. Each mall where you will exhibit the product, will have its own
contract to negotiate, usually in a local language and referring to a local legal
system. As such, chances that all this paperwork will be handled successfully by
a certain date are low.
globally on the same date, say goodbye to that idea if you are a small or niche
producer. Each mall where you will exhibit the product, will have its own
contract to negotiate, usually in a local language and referring to a local legal
system. As such, chances that all this paperwork will be handled successfully by
a certain date are low.
Benefits for the consumers
The interactive and engaging way EiraCube shows and sells products appeals
to the consumer habits of millennials. It is 100% digital, it does not annoy shop
visitors by persuading them to spend their money, and it is state of the art tech
that they probably have never seen before.
The products that
we select are picked on a number of criteria with the help of
an AI-based algorithm. Our goal is to maximise the number of successful
product launches and to do that we select only the ones that have the
strongest potential to be adored by consumers and demonstrate rapid growth
as a result.
an AI-based algorithm. Our goal is to maximise the number of successful
product launches and to do that we select only the ones that have the
strongest potential to be adored by consumers and demonstrate rapid growth
as a result.
Many of the products we are targeting are truly exclusive and often are
available only through online stores. For consumers, EiraCube is the only way to
have the “touch and feel” experience before buying that many deem an
important part of the shopping process.
Importantly, the cube switches the items it sells on a
regular basis, so the
consumers won’t get used to its offerings. Embracing the core principle of the
pop-up concept, every two weeks there will be new gadgets to play with and
new wearables to try on.
consumers won’t get used to its offerings. Embracing the core principle of the
pop-up concept, every two weeks there will be new gadgets to play with and
new wearables to try on.
Benefits for landlords
The key benefit the Cube brings to landlords, property management
companies, and real estate companies is the strong increase in visitor traffic
they bring to shopping malls. Traffic growth is driven by the changing inventory
of the cube. New items every week draw customers’ attention and motivate
them to return repeatedly. The higher the traffic in the mall, the higher rents the
landlords can charge their tenants, which will ultimately result in higher profits.
During the first stage of the EiraCube chain rollout the
cubes will be built in
premier shopping centers, like Westfield in London or Lafayette in Paris. The highend shops are fiercely competitive for footfall and therefore would be keen to
obtain a strong differentiator that would draw consumers from competing
stores.
premier shopping centers, like Westfield in London or Lafayette in Paris. The highend shops are fiercely competitive for footfall and therefore would be keen to
obtain a strong differentiator that would draw consumers from competing
stores.
When the network is established, the second stage rollout would be focused on
smaller cities’ malls. The cubes would become a strong landmark for these malls
and would bring not only footfall but also media and PR attention that would in
turn boost traffic.
In addition, the cubes will bring consumers to the shopping malls who are used
to buying online but would like to try and touch in advance the item that they
want to order online. This young and curious audience would also aid overall
traffic growth.
The cubes are located in the alleys of the malls, so they will allow landlords to
use unleased space, that has not been rented before. That will increase the
lease area and boost space utilisation in the store.
Technology Overview
The Cube
EiraCube is a fully robotic store with a turnkey
physical human-free storefront
and has rapid onboarding. The cube dimensions are 6 meters by 3 meters
(18m2) on average, although a tailor-made form can be built to comply with
the requirements of a location.
and has rapid onboarding. The cube dimensions are 6 meters by 3 meters
(18m2) on average, although a tailor-made form can be built to comply with
the requirements of a location.
The cube hosts twelve SKUs and may stock 200 to 2000
product items in its
inventory. The number of items stocked depends on their size. The merchants’
advertising con-tent is communicated via twelve Full HD 22” screens located at
each shelf and two 65” pure digital signage screens set at both ends of the
shop.
inventory. The number of items stocked depends on their size. The merchants’
advertising con-tent is communicated via twelve Full HD 22” screens located at
each shelf and two 65” pure digital signage screens set at both ends of the
shop.
Once the customer has chosen and paid for the purchase via a POS console,
an EiraBot AGV (Automated Guided Vehicle) robotic assistant retrieves the item
from stock and delivers it to a dispensing gate for collection.
Designed to offer an impactful shopping experience, each cube includes an
integrated robot and store management system, dedicated Wi-Fi hotspot, point
of sale touch screen, and payment system accepting fiat and crypto currencies.
The EiraBot
EiraBot is intended to be one of the best performing, most efficient and safe
auto-mated guided vehicle robots on the market. Its key functionality will be to
bring selected units of inventory to the collection station to fulfill a customer’s
order. The robot and the server driving it are communicating via the cube’s Wi-Fi
network. The solution does not require any major infrastructure to operate as
EiraBot navigates by reading labels placed in the Cube.
The Software
A browser-based interface will be built around the dashboard that allows the
merchants to monitor the most relevant customer analytics parameters and
metrics in real time. The system will aggregate and analyse data from all the
cubes selling the merchant’s product which make EiraCube a lean sales tool
ready-to-use for any merchant.
A browser-based interface will be built around the dashboard that allows the
merchants to monitor the most relevant customer analytics parameters and
metrics in real time. The system will aggregate and analyse data from all the
cubes selling the merchant’s product which make EiraCube a lean sales tool
ready-to-use for any merchant.
It will allow sales to continuously improve through measuring engagement
towards the product, adjusting marketing campaigns that are shown via the
cube’s display, or updating the pricing policy, all done in real time.
That is the toolbox that all online merchants are using, however, in brick and
mortar retail, no one has a similar system.
Additionally, an AI-based assistant will advise merchants on the right pricing,
positioning, and relevant geographies to better market the product. The
screenshot below shows the system’s features such as the statistics on visitor
counts, visit duration and sales conversion.
Token Distribution
MORE INFORMATION :
Website: https://eiracube.io/
Telegram: https://t.me/EiraCubeInfo
Facebook : https://web.facebook.com/EiraCube?_rdc=1&_rdr
Twitter: https://twitter.com/EiraCube
Whitepaper : https://eiracube.io/EiraCube_WP.pdf
Authorized By:
My Bitcointalk account : jagadlangit
My ETH address : 0xA2BFa48A6AfEFaBF498B6541f609E6cef4700D91
