What is Image Protect?
Image Protect is building a global
decentralized copyright registry for digital content that
authenticates users and links intellectual property to make the management of digital content universally accessible. Our online registry will generate a unique ecosystem for rights owners, creating a new efficient marketplace for licensing and monetization. The smart-contract formalizes existing licensing rights for digital assets, making them easy for a creator or photo buyer to use, transfer or modify. The blockchain is used to securely record ownership transactions and legal evidence for infringement case that is impossible to later repudiate or manipulate. Secure smart-contracts create transparency into usage and provenance of registered content. Our image recognition and internet search technology, provides visibility into media usage by crawling the web, applying machine learning to identify similar or identical media, and subsequently reporting their existence and location to the registered owners
authenticates users and links intellectual property to make the management of digital content universally accessible. Our online registry will generate a unique ecosystem for rights owners, creating a new efficient marketplace for licensing and monetization. The smart-contract formalizes existing licensing rights for digital assets, making them easy for a creator or photo buyer to use, transfer or modify. The blockchain is used to securely record ownership transactions and legal evidence for infringement case that is impossible to later repudiate or manipulate. Secure smart-contracts create transparency into usage and provenance of registered content. Our image recognition and internet search technology, provides visibility into media usage by crawling the web, applying machine learning to identify similar or identical media, and subsequently reporting their existence and location to the registered owners
The result is better performance
& ensures consumers are more interested in the campaigns
they see. This new technology generates additional revenue while providing a targeted, first
person advertising opportunity across all types of online content.
they see. This new technology generates additional revenue while providing a targeted, first
person advertising opportunity across all types of online content.
Creative Community
Our mission is to use technology to create a sustainable, community of image creators of all
levels, image buyers and copyright experts all focused on the protection and monetization of
digital content.
Creative Economy
Image Protect’s marketplace will assure the transparent licensing of rights-cleared and
protected digital assets, allowing for increased profits for content creators and decreased
consumer expenses, while providing more product opportunities.
Efficiency
Using Artificial Intelligence, Image Protect streamlines image registration, management,
protection and distribution, allowing content creators to benefit from new revenue models and faster payments.
Our mission is to use technology to create a sustainable, community of image creators of all
levels, image buyers and copyright experts all focused on the protection and monetization of
digital content.
Creative Economy
Image Protect’s marketplace will assure the transparent licensing of rights-cleared and
protected digital assets, allowing for increased profits for content creators and decreased
consumer expenses, while providing more product opportunities.
Efficiency
Using Artificial Intelligence, Image Protect streamlines image registration, management,
protection and distribution, allowing content creators to benefit from new revenue models and faster payments.
Transparency
Designed to restore trust and transparency to its members, Image Protect’s global decentralized copyright registry for digital content authenticates users and links intellectual property to make the management of digital content universally accessible. Blockchain technology securely records ownership transactions that are impossible to later repudiate or manipulate. Secure smart-contracts create transparency into usage and provenance of registered content.
Designed to restore trust and transparency to its members, Image Protect’s global decentralized copyright registry for digital content authenticates users and links intellectual property to make the management of digital content universally accessible. Blockchain technology securely records ownership transactions that are impossible to later repudiate or manipulate. Secure smart-contracts create transparency into usage and provenance of registered content.
How we work:
Statistically
speaking:
Our key services:
1. IPTrack™ Global Internet Image
Monitoring
2. Standard DMCA Takedowns
3. IPShare™ Image Replacement
4. Post Usage Licensing
5. Simplified Copyright Registration with the US Copyright Office.
6. Real-time Image Data Analytics
2. Standard DMCA Takedowns
3. IPShare™ Image Replacement
4. Post Usage Licensing
5. Simplified Copyright Registration with the US Copyright Office.
6. Real-time Image Data Analytics
IPTrack™ Global Internet Image
Monitoring
Image Protect has built a sophisticated image recognition and web crawler, which quickly and accurately searches by image and metadata to find where that image appears online. We are experts in computer vision, pattern recognition, and machine learning.
Image Protect has built a sophisticated image recognition and web crawler, which quickly and accurately searches by image and metadata to find where that image appears online. We are experts in computer vision, pattern recognition, and machine learning.
Standard DMCA Takedowns
Any owner of content has the right to process a takedown notice against a website owner and/or an Online Service Provider (e.g. ISP, hosting company etc.) if the content owner's property is found online without their permission. For non-commercial infringements, Image Protect has developed an automated system to send DMCA takedown notices directly to Online Service Providers. Once the unauthorized content has been removed the case is closed and they will receive no further notices.
Any owner of content has the right to process a takedown notice against a website owner and/or an Online Service Provider (e.g. ISP, hosting company etc.) if the content owner's property is found online without their permission. For non-commercial infringements, Image Protect has developed an automated system to send DMCA takedown notices directly to Online Service Providers. Once the unauthorized content has been removed the case is closed and they will receive no further notices.
IPShare™ Image Replacement
As an option to the Standard DMCA Takedown notice, Image Protect has developed the
IPShare™ technology - an interactive online image format with in-image advertising, hot links, social sharing and dynamic messaging. This image format makes it impossible to steal the image by either downloading or screenshot/screen printing. This new model allows us to sell in image advertising, which we share a portion of the proceeds to the creator. The model works similar to the DMCA Takedown notice, but instead of requesting a removal of the content, we ask to replace the image with our proprietary embed code image. It is a win-win for all parties, the creator enjoys revenue from converted CPM and CPC models, and the website/blog owner enjoys the use of the image without fees or penalties.
As an option to the Standard DMCA Takedown notice, Image Protect has developed the
IPShare™ technology - an interactive online image format with in-image advertising, hot links, social sharing and dynamic messaging. This image format makes it impossible to steal the image by either downloading or screenshot/screen printing. This new model allows us to sell in image advertising, which we share a portion of the proceeds to the creator. The model works similar to the DMCA Takedown notice, but instead of requesting a removal of the content, we ask to replace the image with our proprietary embed code image. It is a win-win for all parties, the creator enjoys revenue from converted CPM and CPC models, and the website/blog owner enjoys the use of the image without fees or penalties.
Post Usage Licensing
When an image is found and verified to be unlicensed by the website owner, a post usage
license is created. This gives the infringer the opportunity to purchase a proper license, rather than facing a federal copyright lawsuit. Post usage licensing fees are typically 2x the original license fee, or an average of $1000. If the infringer does not accept the post-licensing fee, the case is transferred to an attorney in the country of the infringement to pursue a settlement within the courts.
Simplified Copyright Registration with the US Copyright Office
Image Protect has simplified the application process with the US Copyright Office. We help
administer the registration process by completing all of the correct forms with the correct
information and submitting the completed forms with images for registration. Once this process is completed, Image Protect notifies the rights owner by email that their registration has been submitted and received by the U.S. Copyright Office. This date becomes the registration date for their work. Once the registration has been approved, the US Copyright Office will physically mail the Certificate of Registration directly to them at the address they provide.
When an image is found and verified to be unlicensed by the website owner, a post usage
license is created. This gives the infringer the opportunity to purchase a proper license, rather than facing a federal copyright lawsuit. Post usage licensing fees are typically 2x the original license fee, or an average of $1000. If the infringer does not accept the post-licensing fee, the case is transferred to an attorney in the country of the infringement to pursue a settlement within the courts.
Simplified Copyright Registration with the US Copyright Office
Image Protect has simplified the application process with the US Copyright Office. We help
administer the registration process by completing all of the correct forms with the correct
information and submitting the completed forms with images for registration. Once this process is completed, Image Protect notifies the rights owner by email that their registration has been submitted and received by the U.S. Copyright Office. This date becomes the registration date for their work. Once the registration has been approved, the US Copyright Office will physically mail the Certificate of Registration directly to them at the address they provide.
Real-time Image Analytics
Using Big Data processing through millions of IP objects, with hundreds of different attributes, we provide full-scale analysis for our registered users. We also track IPShare™ impressions, click-through traffic, social media shares, and related geographic and demographic data.
Using Big Data processing through millions of IP objects, with hundreds of different attributes, we provide full-scale analysis for our registered users. We also track IPShare™ impressions, click-through traffic, social media shares, and related geographic and demographic data.
Problems & Solutions
1. Unauthorized Usage Monetization – IPShare™
Problem: 80% of all websites found using our proprietary image recognition and web crawling technologies cannot be monetized through traditional image licensing. This leaves the content owner with little to no time and/or money to spend on DMCA takedown notices.
Solution: Image Protect is introducing a revolutionary new digital licensing model, IPShare™. Instead of sending the standard DMCA takedown notice to an ISP or hosting company, we ask the website owner to replace the current image (jpeg or gif) with the same image that has been converted to the IPShare™ embeddable format. It’s as simple as copying and pasting the image into the user’s website template. It is a win-win for all parties, the creator enjoys revenue from converted CPM and CPC models, and the website/blog owner enjoys the use of the image without fees or penalties. Our solution will significantly change the current copyright and licensing landscape by locking in attribution, securely sharing content, gaining visibility, social engagement, ownership authentication, easy-to-use licensing, and revenue growth from online advertising. This interactive online image format contains in-image advertising, hot links, social sharing and dynamic messaging. This new technology derives revenue from the global digital advertising market, which is expected to grow to over $291B by 2020
2. Content Marketplace –
IPMarket™
Problem: The current picture industry is heavily dominated by giant image conglomerates, such as Shutterstock, Fotolia, and Getty Images, which in most instances, keep over 85% of the gross revenue per image. Artists suffer from lack of fair profit margins yet have nowhere else to turn due to the overall market share generated by these large image distributors. Users generate the value of these networks, but fail to be compensated in any manner as the distribution platforms lack any type of proprietary identification systems, solid tracking
algorithms, and/or incentivized revenue models. Decentralization promises to solve some, if not all of these user-based challenges.
Solution: A new marketplace for digital images will follow the implementation of our Global
Decentralized Copyright Registry. We will set the standard of digital content copyright
management with smart-contracts to formalize existing licensing rights of digital assets, making them easy for a creator or photo buyer to use, transfer or modify. This in turn, will increase profits for content creators and decrease consumer expenses, while providing them with more product opportunities
Problem: The current picture industry is heavily dominated by giant image conglomerates, such as Shutterstock, Fotolia, and Getty Images, which in most instances, keep over 85% of the gross revenue per image. Artists suffer from lack of fair profit margins yet have nowhere else to turn due to the overall market share generated by these large image distributors. Users generate the value of these networks, but fail to be compensated in any manner as the distribution platforms lack any type of proprietary identification systems, solid tracking
algorithms, and/or incentivized revenue models. Decentralization promises to solve some, if not all of these user-based challenges.
Solution: A new marketplace for digital images will follow the implementation of our Global
Decentralized Copyright Registry. We will set the standard of digital content copyright
management with smart-contracts to formalize existing licensing rights of digital assets, making them easy for a creator or photo buyer to use, transfer or modify. This in turn, will increase profits for content creators and decrease consumer expenses, while providing them with more product opportunities
3. Rights Management - Smart
Contract
Problem: Creators have little control over licensing rights in today’s marketplace. They are
unable to set their own pricing or restrict licensing terms and there is little to no transparency
into usage and provenance of registered content. Additionally, there are long wait times
between royalty payments. Content buyers are often confused by licensing and legal terms,
forcing them into piracy.
Solution: License your work - Transfer, consign or loan digital creations without losing
attribution. Our easy-to-use platform comes equipped with clear legal framework and supports custom contracts. The Image Protect Terms of Service (TOS) makes smart contracts easy to use by creators and consumers. It incorporates actions like “I claim copyright rights” (creator, when registering a work into ascribe) and “I transfer copyright rights, or a license” (old owner to new owner). One can think of this as copyright in a box, easy to use by the layperson (creator, consumer). Image Protect works closely with lawyers in several countries as well as its own inhouse general counsel to develop a TOS that addresses these issues.
Problem: Creators have little control over licensing rights in today’s marketplace. They are
unable to set their own pricing or restrict licensing terms and there is little to no transparency
into usage and provenance of registered content. Additionally, there are long wait times
between royalty payments. Content buyers are often confused by licensing and legal terms,
forcing them into piracy.
Solution: License your work - Transfer, consign or loan digital creations without losing
attribution. Our easy-to-use platform comes equipped with clear legal framework and supports custom contracts. The Image Protect Terms of Service (TOS) makes smart contracts easy to use by creators and consumers. It incorporates actions like “I claim copyright rights” (creator, when registering a work into ascribe) and “I transfer copyright rights, or a license” (old owner to new owner). One can think of this as copyright in a box, easy to use by the layperson (creator, consumer). Image Protect works closely with lawyers in several countries as well as its own inhouse general counsel to develop a TOS that addresses these issues.
4. Visibility into Usage
Problem: Due to the lack of a unified visual digital content registry, it is difficult to know if a
particular work has already been used before and if so, which territorial rights have been applied to it. The surrounding legal issues can be tedious with everyone from an individual user to the largest of corporations facing legal risk.
Solution: Even richer visibility into usage of the digital property. Trace where and how your
work spreads on the Internet. We show you all the sites your work has appeared on and its
growth over time using. It would continue to support existing functionality of registration,
transfer of ownership, loaning, renting, and sharing. It would support partial attribution among multiple parties. This includes attribution with the possibility of compensation for all creators, not just digital artists. Licensing will be rights managed, royalty free or creative commons. We are working on more complex licensing capabilities to support the evolving nature of international global media. There would be ways to increase visibility into how the work is reproduced, distributed, and what derivative works there are.
• Visibility into usage of the digital property by auto-discovering where it’s used online and
recording changes to ownership (provenance).
• Tracking: crawl the web and show creators where their works are being used. Tracking
leverages elements of machine learning and big data.
• Screening: whenever a new item is registered, owners of similar IP that have already
registered are notified.
• Provenance: recording the history of ownership, and other transfer transactions. This
web-crawl aspect is a posteriori approach to provenance discovery, and the registry a
priori approach.
Problem: Due to the lack of a unified visual digital content registry, it is difficult to know if a
particular work has already been used before and if so, which territorial rights have been applied to it. The surrounding legal issues can be tedious with everyone from an individual user to the largest of corporations facing legal risk.
Solution: Even richer visibility into usage of the digital property. Trace where and how your
work spreads on the Internet. We show you all the sites your work has appeared on and its
growth over time using. It would continue to support existing functionality of registration,
transfer of ownership, loaning, renting, and sharing. It would support partial attribution among multiple parties. This includes attribution with the possibility of compensation for all creators, not just digital artists. Licensing will be rights managed, royalty free or creative commons. We are working on more complex licensing capabilities to support the evolving nature of international global media. There would be ways to increase visibility into how the work is reproduced, distributed, and what derivative works there are.
• Visibility into usage of the digital property by auto-discovering where it’s used online and
recording changes to ownership (provenance).
• Tracking: crawl the web and show creators where their works are being used. Tracking
leverages elements of machine learning and big data.
• Screening: whenever a new item is registered, owners of similar IP that have already
registered are notified.
• Provenance: recording the history of ownership, and other transfer transactions. This
web-crawl aspect is a posteriori approach to provenance discovery, and the registry a
priori approach.
5. Proof of Sales/Licensing
History and Legal Evidence – Blockchain Registration
Problem: The main problem with today’s visual image market is there is little to no sales/
licensing transparency, nor is there a simple mechanism to efficiently control and manage an artists’ copyright. These factors severely limit the potential for revenue and create legal issues on both sides of the licensing transaction. On one side, artists are losing out on a lion share of revenue due to the unauthorized usage from across the Internet. From the buyer’s perspective, some of the online theft could actually be converted into legal licenses if the blockchain information was contained at image level.
Solution: IPChain™ is a Global Decentralized Copyright Register for digital content, which
locks in attribution to create a permanent and unbreakable link between the rights owner and their creative works. That link can be forever verified and tracked. Creators validate their copyrights and receive a Certificate of Authenticity (COA). Each registered asset comes with a COA, a built in unique cryptographic ID and the complete sales/licensing history. A user can access the chain at any time to verify and even print a copy of the COA. The registry will include, not only, time-stamped hashes of ownership transactions, but also the metadata (artist name, title, etc.) as well as the data blobs themselves (.mov, .png, etc.). Just as the current registry is owned by no one and accessible by all (because it’s the blockchain), we also envision this for the metadata and the accompanying descriptive information. With the appropriate incentives, this could evolve into an archival role that could serve as a unifying function for libraries, museums, and the Internet Archive (archive.org) of today.
Problem: The main problem with today’s visual image market is there is little to no sales/
licensing transparency, nor is there a simple mechanism to efficiently control and manage an artists’ copyright. These factors severely limit the potential for revenue and create legal issues on both sides of the licensing transaction. On one side, artists are losing out on a lion share of revenue due to the unauthorized usage from across the Internet. From the buyer’s perspective, some of the online theft could actually be converted into legal licenses if the blockchain information was contained at image level.
Solution: IPChain™ is a Global Decentralized Copyright Register for digital content, which
locks in attribution to create a permanent and unbreakable link between the rights owner and their creative works. That link can be forever verified and tracked. Creators validate their copyrights and receive a Certificate of Authenticity (COA). Each registered asset comes with a COA, a built in unique cryptographic ID and the complete sales/licensing history. A user can access the chain at any time to verify and even print a copy of the COA. The registry will include, not only, time-stamped hashes of ownership transactions, but also the metadata (artist name, title, etc.) as well as the data blobs themselves (.mov, .png, etc.). Just as the current registry is owned by no one and accessible by all (because it’s the blockchain), we also envision this for the metadata and the accompanying descriptive information. With the appropriate incentives, this could evolve into an archival role that could serve as a unifying function for libraries, museums, and the Internet Archive (archive.org) of today.
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My ETH address : 0xA2BFa48A6AfEFaBF498B6541f609E6cef4700D91
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