INVEST NOW at https://www.humancoin.net/
INTRODUCTION
Humancoin is the new e-commerce cryptocurrency fuelled by the Proof of Charity mining protocol
Humancoin is a revolutionary platform bringing about the synergy of philanthropy industry, retail e-commerce and cryptocurrency markets, which together have a combined value of $3.5 trillion.
The current technology employed in the charity industry is at a relatively low level. It is common for individuals and companies that are ready to donate funds to change their mind due to:
1. Doubts over whether the contribution will reach the recipient in full and on time, and a lack of trust in charities, due to the absence of any ofcial international organizations for evaluating their activities;
2. The complexity of cross-border payments for foreign projects, as well as potential issues in dealing with regulatory agencies;
3. Unable to discern any additional benefts when making a donation.
Marketing analysis
Charity market
PROBLEM
Despite the rise of new mechanisms for donating, the charity industry still cannot overcome its main obstacle — a lack of trust. Donors, most of whom are private individuals, simply lack the means to verify whether their funds have reached the addressee in full and in the required timeframe, even if they transfer the money with the help of specialized organizations. According to various sources, about 20% (or more) of all donated funds end up being kept as administrative expenses by charity foundations.
Many are faced with the complexity of cross-border payments (when one wants to help a foreign recipient) and later, potential difculties with regulatory bodies. In addition, donors are forced to spend a part of their well-intentioned contribution on covering the operational costs of the transaction.
Solution
The distributed ledger technology, which is designed to put an end to the middleman, gets rid of the long charity chain composed of banks, NGOs, state bodies and law frms. Blockchain provides a digital mechanism for recording and viewing any transaction. It is important that the record cannot be hacked or modifed. Blockchain solves the trust issue by providing transparency, traceability and security.
All the many advantages that blockchain delivers will spur the growth of the charity industry. This new technology is already being studied by major market players such as UNICEF, the World Bank and Bill & Melinda Gates Foundation. Over the past few years, a number of respected charitable organizations such as the Red Cross, Save the Children and United Way, among others, have already begun accepting donations in cryptocurrencies.
E-commerce market
PROBLEM
High competition in the e-commerce segment puts pressure on players to develop new loyalty programs not only to attract new customers but also to retain existing ones by offering a variety of discounts and benefts. The most pressing challenge for marketing professionals is to create an emotional attachment. New loyalty programs are constantly appearing on the market, and while the overall idea behind them is sound, among the avalanche of new information that hits us daily, it is becoming more and more difcult to engage consumers at an emotional level
A survey conducted by Nielsen group, found that 50% of consumers, surveyed worldwide, would be willing to pay more for goods and services from socially responsible companies.
SOLUTION
The integration of consumer loyalty programs with the charity industry will create a strong emotional resonance. The future of online retail lies in being able to completely personalize each offer, and blockchain is one of the main stimuli for this further development.
Cryptocurrency market
The cryptocurrency market is undergoing a period of rapid development; its capitalization fluctuates in the range of $0.3-0.8 trillion with a strong upward trend. An increasing number of individuals and institutional investors are placing their money in these new fnancial instruments. In early April 2018, the head of the IMF Christine Lagarde said that cryptoassets could change the consumer’s approach to savings, investments and settlements. She believes that cryptocurrencies will make transactions faster and less expensive, while the core blockchain technology has the potential to reinforce the overall security of the fnancial markets.
Summary: a possible synergy of markets
The global estimate of three fast growing markets — charity, e-commerce and cryptocurrencies — exceeds $3.5 trillion. By ensuring the necessary trust bet-ween donors and the aid recipients, blockchain technology can propel this industry to incredible new heights.
The rise of a charitable blockchain platform integrated into online commerce loyalty programs and cryptocurrencies will change the philanthropy industry forever. The symbiosis of e-commerce and cryptocurrencies will facilitate an increase in the number of donors. For those involved in online commerce, offering a bonus afliated with charity is an effective way to position their brand on an emotional level with their clients, as well as being an important element in any PR-campaign. And, fnally, the whole process is just very convenient for everyone involved.
PRODUCT
Competitive analysis
Virtually everyone recognizes the need to make the philanthropic industry transparent and completely manageable with the help of blockchain technology. However, there are relatively few blockchain projects in the charity sphere: cherr.io, aidcoin, clearaid, bcharity among them. But these are niche or local start-ups that do not operate beyond the philanthropic industry. There are about the same number of blockchain projects developing loyalty programs, but all of them face the problems of a making a cold start and beginning with an insufcient user base in order to quickly and productively build meaningful cooperation with major global e-commerce players.
Why own Humancoins?
1. The Humancoin tokens are easily convertible into any points, miles, bonuses, coupons. Token owners are incentivized to hold them to take advantage of attractive benefts. And this provides a long-term, stable demand for tokens.
2. As the number of partners and the scope of cooperation within the Humancoin Network grows, so does the popularity of the token.
3. The Proof of Charity “mining” concept allows the project to scale hundreds and thousands of times.
Unique features of Humancoin
1.This is the frst ever blockchain project that has the potential to become a global e-commerce loyalty program aggregator.
2. Association with philanthropy gives its tokens a unique advantage in developing loyalty programs with partners creating a strong emotional resonance.
3. Instead of competing with existing programs, the Humancoin token is effortlessly integrated into already existing systems — all it requires is setting a conversion rate.
Other advantages of Humancoin include:
1. Humancoin is an open P2P platform that allows benefactors to make direct pinpoint donations. By design, the project is not tied to any specifc charitable organization or local community. The charity world is international, multifaceted and relies on billions of people from all countries and of all nationalities.
2. Humancoin does not force the artifcial use of its token on charitable transactions. Obviously, projects need to receive funds in their native currency that they are comfortable spending the money in. A project based on the platform specifes which fat or cryptocurrency it wants to receive donations in. The donor may transfer the money in the desired currency to the recipient using the built-in currency conversion instrument on the Humancoin platform.
3. The Humancoin platform can manage the majority of popular crypto and fat currencies. Humancoin places no limitations upon the projects and users in terms of currencies. The benefactor makes all the decisions independently.
4. Humancoin is not planning to spend the funds on creating adaptations of existing technology solutions. The priority remains integration and compatibility with already popular and established market solutions. For instance, instead of creating our own crypto wallet with cryptoexchange functionalities from scratch, we will incorporate an existing solution into the platform — such as Jaxx with ShapeShift. There will also be an option to use multisignature wallets.
5. Humancoin’s fee for raising funds for charity will be limited to 5% (which will be used for the future support and development of the platform), whereas the commission taken by existing charitable foundations can be up to 20-30%.
6. The platform will feature the industry’s most functional and user-friendly interface, featuring a listing of all the projects broken down by category, a ranking system, voting tools and host of other integrated services.
7. If desired, the donor can leave funds in the Humanpool, and the system will allocate the money automatically to projects with the highest rating from the platform’s community. This might apply to corporations, where company rules often prevent the support of specifc projects and it is more convenient to donate money indirectly to pools or foundations.
8. Humancoin will be the frst platform to employ professional (fnancial and legal) expertise from independent audit companies (forensic audit), especially for the purpose of evaluating large projects.
9. There will be a set of additional options available on the platform, which the users can also pay for with Humancoin tokens (receiving extra benefts in that case).
Loyalty rewards token
Humancoin token for token holders
Humancoin tokens purchased during the Token Sale have the value of a loyalty reward token; that is, they can be used to receive discounts from Humancoin partners or sold on cryptoexchanges.
Once the Token Sale ends, Humancoin tokens can be purchased on exchanges or received (mined) in proportion to any donation at twice the averageweighted exchange rate.
The platform's technological features allow it to be integrated with popular management systems for online stores, such as Shopify, Magento, WordPress, Ecwid etc.
Humancoin token for the platform's partners
Platform partners may exchange Humancoin tokens for discounts/ points/miles. In this way, the tokens are returned for burning to the Humancoin Foundation. The rating of Humancoin partners will be based on the number of tokens transferred. The platform partner receives a certain benefactor status and a corresponding sticker/badge for posting on their website and social networks pages.
In addition to the charitable nature of the Humancoin token, just as important for the partners will be its source. Online shops, airlines and a host others want to engage solvent people who are actively making transactions on the Internet in their loyalty programs. By defnition, philanthropists represent the premier category of e-commerce consumers.
The Humancoin platform
Humancoin is a P2P platform and ecosystem that brings together donors, recipients and e-commerce players. The platform's interface lets participants quickly send donations to any country in the popular currency, to monitor transactions and view reports on their charitable activities, as well as to use international customer loyalty programs.
Charitable projects, both private initiatives and foundations, enter the details in the Humancoin platform. They complete a standard form at the initial stage. In the future, Humancoin plans to conduct a forensic audit with the help of specialized fnancial and legal teams. Contributions can be anonymous or, conversely, if the donor so wishes, can be made public.
The donor will be able to select a project on the platform and transfer money in their choice of currency. For example, after seeing a news report about an earthquake, the user can promptly send money to the victims of this earthquake. To do this, he will need to adjust the flters to fnd a suitable project. One of the functions of the Humancoin ecosystem is to unite those who are engaged in charitable activities, hence the platform will support all the major languages. A messenger is planned to be incorporated into the platform in order to develop the Humancoin community and give the participants the opportunity
Smart contract
A smart contract is an algorithm that regulates various aspects of the platform's activities. The ethereum blockchain enables the transparent and secure execution of smart contracts.
Humancoin smart contracts ensure
1. traceability of transactions in real time;
2. token emission on pre-sale and sale stages;
3. the issuance of additional emissions and allowance of tokens by Proof of Charity principle after the end of the Token Sale;
4. the opportunity to verify whether the raised funds are used as intended
Registration of benefactors
To get involved with charity projects on the Humancoin platform, a user must register and complete verifcation. After that, he will be able to make donations anonymously or with different levels of personal information disclosure. The platform dashboard will allow each participant to manage donations, adjust information flow and receive reports on projects of interest, interact with other donors and/or recipients via the Humancoin messenger.
Recepient registration
A foundation, organization, project or individual flls out a form on the Humancoin Foundation website and encloses a set of documents. Projects that pass verifcation are then hosted on the platform, receiving the opportunity to obtain donations from benefactors. Depending on the required amount, project verifcation will be carried out by employees of Humancoin and special forensic units of audit companies. The forensics team will carry out legal and economic validation of the projects.
As it develops, voting and ranking of charitable projects and donors will become available on the platform.
Humanpool
In addition to independently selecting charity projects, platform users will be able to send donations to the Humanpool. The system will then distribute the funds automatically (according to the donor's preferences) to the projects with the highest rating from the platform’s community.
This solution is useful for corporations that, in spite of making large contributions, fnd it inconvenient to direct funds to individual projects due to internal rules. This tool will also be convenient for donors who do not have enough time to independently decide which projects to send money to
TOKEN SALE
Source- https://www.humancoin.net/
MORE INFORMATION :
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